The factors that
come into play when deciding amongst alternatives for the people I interviewed
was price, time and finally what can only be described as fear. People are
looking to minimize the time and money they spend on diagnoses and treatment,
and sometimes fear can either stop them from or cause them to go directly to
the Emergency Room.
My segment, being
more tech-savvy, appreciates the online version of this service. The theory
right now is to cut costs completely, but in the case of some elements of the
app requiring a small fee, it would be easier to link it to services such as
PayPal for ease of use. However, everything would go through the app on their
phone, which is the whole point. It’s like bringing the waiting room to your living
room.
What would help them
determine that the purchase was a good idea would be whether it ended up saving
them the money that they would have spent going to the actual emergency room.
Of course, as my interviewees explained, users of the app would feel more “right”
when using the app for cases such as a cold as they might be more wary of going
a non-traditional route with more serious medical issues.
Based on this segment and the interviews
conducted, I feel as though people within the segment are adventurous enough to
try a non-traditional way of diagnosing medical issues, especially if it saves
them time and money in the long run.
Hi Sri,
ReplyDeleteI like how you came to conclusion that your customers care about price, time, and fear. Fear is an interesting thing to talk about because people truly do fear a high price and losing a lot of time. I think if you can maximize people's time and price then you have a good future with this service. I like how you concluded that people are adventurous enough to try a new segment due to the fact that it will save them time and money!